titleimage

Magis

Design without boundaries

Magis is the Italian Brand which manufactures functional and technological quality furniture product designed by famous designer all over the world.

Brief

The project was mainly focus on the development of an interactive customisation proposal for Magis products as it is essential feature on their website.

Members

Rujuta Pachpande

Jessica Delgado

Hadeel Haj Mohammad

Mentor

Andrew Scupelli

School

Scuola Politenica Di Design

projectimage1

Enhance the perception of the brand

Design Goal

  • Intuitive and interactive process of customization
  • Navigate between pages by a “fast, easy and intuitive” process
  • Satisfying information about the company and its products.
  • Freedom to explore the website.

Strategy Proposal

Building a strong relationship between Magis and the user based on trust and accesability.

User Journey

userpersona
userjourney

Challenges

  • Finding a way to keep the curiosity and interest about Magis
  • Identify the products easily
  • Create an interactive platform for professional users to share projects
  • Make the product more visible

Design Solutions

  • New customization process
  • Optimize navigation filters
  • New feature to add environment / AR
  • Profile page for regular or profesional users

New User flow

userflow
projectimage2
mockup1

Landing page with latest information
Opimized filter option

Product page with detailed description
Customization option

mockup1
mockup1

New feature to check product in realtime environment
AR option through QR code

mockupimage